The Gwee® Story
The Gwee® line of touchscreen and optical microfiber cleaning products is the brainchild of inventor Tad Mayfield in Houston, Texas. In late 2011, after many weekends spent at the family’s kitchen table developing prototypes, Mr. Mayfield decided that a business could be created from this substantial group of innovative products. He then asked Marketing Consultant, Randall Montalbano to explore the commercialization of this new line of cleaning products for touch screen devices that offered convenience, portability and performance. And having validated everyone’s hunch, it was obvious that Gwee met a need in this niche market for microfiber cleaning accessories, and with the addition of entrepreneur and former business owner, Dan Valdez, as President, GUI Global Products, AKA Gwee was founded.
Over the course of the next two years, Mr. Mayfield, Mr. Valdez and Mr. Montalbano developed and refined the portfolio of Gwee products, continued to build the company, and began to implement the go-to market strategy. Manufacturing, packaging, distribution, branding, digital, advertising, and of course, sales were researched and secured, and with each milestone of implementation, Gwee affirmed it’s place in the market.
Besides cleaning performance using anti-microbial infused material that address dirt, oil and smudges, functional and portability are the driving value propositions of Gwee. “When and Where You Need It” is the brand essence of Gwee and each product is designed to be multi-functional in use. Uniquely, all Gwee items can be used beyond electronic devices to clean other glass based items like eyeglasses, sporting glasses and sunglasses.
It is estimated that over 90% of Americans own an electronic device such as a laptop computer or a personal mobile phone. Is it really a good idea to use your shirtsleeve or pant leg or a tissue (which actually leaves more dust) to clean the screen? Why not avoid the possibility of scratches and damage to your device screen by using a product that can clean your screen and carry with you at all times?
From touch to screen – hygienically clean, with Gwee®.